From raw ideas to rooted brand foundations.
Fundamental brand building for new and evolving entrepreneurs ready to show up clearly and confidently online.
Hi, I’m Anna.
You know that feeling when you find a service provider online and immediately know they're "your person"? Something about their vibe, the way they describe what they do and how they do it—it lands in just the right way and you can't wait to get on their calendar. Right now, there are people scrolling through dozens of websites and Google searches feeling disappointed because no one feels like the right fit.
It's because they haven't found you yet.
I help you shape a brand and establish an online presence that feels true to who you are. But more importantly, I help you build the kind of clear, cohesive, and confident foundation that helps your business grow. When people understand what you offer, feel a connection with your message, and trust your professionalism, they’re more likely to say yes. We’re not just making things look pretty—we’re setting the stage for sales.
This work isn't about perfection. It's about clarity, authenticity, and giving your business roots—so everything you build from here has something grounded to grow from.
Does this resonate?
Your brand feels like a patchwork instead of a professional presence
Your website (if you have one) doesn’t feel like you
You’re overwhelmed by “branding” and wish someone could just help you start
You’re ready to be more visible—but you don’t want to fake it or force it
You want to look professional, but not ready to hire a full design or marketing team
You just started a business and need clarity on what your brand is
If you’re nodding along or saying “yep,” you’re in the right place.
HOW I CAN HELP
Root & Resonate
A Brand Foundations Intensive
Your brand is how people experience and remember you. This collaborative container is designed to establish the essentials that make your business feel rooted, resonant, and ready to be seen.
Investment: Starting at $1,800
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New, early-stage, or evolving entrepreneurs
Solo-practitioners and service providers
Brick-and-mortar businesses who want their online identity to match the magic of their in-person service
Business owners who want to stop spinning their wheels and get clear about what they stand for
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Brand Audit & Clarity Session: To identify what’s already working vs. what’s out of alignment and hone in on what really matters to begin shaping your brand.
Brand Essence Snapshot: An easy-to-reference document capturing the soul of your brand, including your:
Mission, vision, values, and “why”
Ideal clients and what makes your business uniquely positioned to serve them
Visual direction with color palette ideas and imagery inspiration
Messaging framework outlining your tone, voice, and how to connect authentically with your audience
Digital Home Base: A simple, professional 1-2 page website built with SEO principals in mind on Squarespace or Wix (with light copy support).
Social & Directory Polish: Updates to bios and visuals on up to two platforms (like Instagram or Google Business) so everything feels cohesive.
Custom Resource Guidebook: A personalized action map, resources, and next-step recommendations.
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The full process typically takes 4–6 weeks, depending on response times, scheduling, and revisions. It give us the opportunity to move at a thoughtful pace so your brand and website take root on a strong, lasting foundation — not a rushed one.
What we’ll do together
Extraction > Expression > Implementation
Through virtual or in-person conversations, thoughtful questionnaires, and curated inspiration boards, we’ll extract your core gems of authentic expression. This is the raw material that shapes everything from your messaging to your visuals.
Then with some creative synthesis and practical execution, we’ll translate that essence into a clear brand story, cohesive visual direction, and an online home that feels true to you.
Ultimately, our goal is to establish:
Clarity to communicate your value simply and confidently
Consistency that builds recognition and trust over time
Credibility that helps people feel safe saying yes to working with you
Confidence to show up, share your work, and grow your business
ADDITIONAL SERVICES
Expand & Evolve
Already have an established brand but feeling stuck in some area of your business marketing?
Let’s move you forward. I can help with:
Email marketing campaigns
Website refinements & refreshes
Project management & launch support
Content strategy and development
Custom brand, business, or marketing support
Investment: Custom, based on project scope
A flexible option designed for evolving entrepreneurs and small businesses who need focused support without the weight of a full agency.
Clarify & Map
Feeling overwhelmed but not quite sure where to start?
Let’s sit down and pull apart the tangled threads. We’ll look at where you are in your business right now, what’s holding you back, and what’s possible moving forward. You’ll walk away knowing your next right step, how to put it in place, and with a detailed roadmap of what projects and priorities to line up next.
Investment: Starting at $250
Great as an approachable first step before diving into the full package, or if you just need a clear plan to move forward with confidence.
You might be thinking…
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Yes — and especially if you’re just starting out. This offer is designed to help early-stage solopreneurs and small businesses avoid spinning their wheels. Together, we’ll get clear on your voice, message, and online presence so you can move forward with confidence and stop second-guessing every decision.
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I’m not a graphic designer, and I don’t pretend to be. But what I offer is arguably more foundational: aesthetic clarity, brand vibe guidance, and creative direction you can build on or hand off. If you decide you want a custom logo or brand kit, I can connect you with trusted Alkemy Collective designers.
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This process helps you figure it out. You don’t need a polished vision to begin — just a sense that you’re ready to take your work more seriously and start showing up. This is about clarity, not perfection.
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That’s totally okay. I’ll help you curate what you do have (or guide you to gather what you need), and we’ll build from there. This process meets you where you are.
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Perfect — we’ll do a Brand Audit to see what’s working, what’s not aligned, and where to refine. This offer works beautifully for evolving brands and business pivots.
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This offer is designed as a full experience — each piece builds on the next to create more clarity, consistency, and momentum. That said, if you’re feeling drawn to part of the process (like brand clarity or a website refresh), reach out. We can explore what makes sense for where you are.